Not satisfied with your company's - or your product's - market position?
Whether you need a new brand identity, a revved up lead generation program, a new channel strategy or a virtual marketing and business development department, Marsden & Associates will help you get it Right.
We listen to our clients, understanding their objectives and their challenges. Then we combine their vision with our experience and insight to select and implement the Right programs to generate both immediate returns and long term growth.
Industry: UK-based software platform for Digital Economies and Social Networks.
Needs: A fast-start presence in the US, on a start-up budget.
Real Marketing Results™: Created and executed an integrated Business Development program. Generated over 300 US leads, secured multiple distribution partners and signed first US-based beta client. Program combined US-centric messaging, web site re-design, sales collateral, channel partnerships, and lead generation programs, including targeted prospect out-reach and selective Trade Show participation.
Industry: Video compression technology.
Needs: Positively position company's very technical development programs to multiple external audiences, including potential Clients, Investor community, Press, and Analysts.
Real Marketing Results™: Opened doors to top prospects, secured Investment Banking relationship, and gained positive Press, Investor and Analyst Relations through clearer, targeted messaging and communications programs.
Industry: Communications infrastructure services (Fortune 2000 company).
Needs: Increased lead generation and improved product positioning through Industry Analyst Community.
Real Marketing Results™: Developed strategic relationships with leading Analyst firms which increased lead generation through new product positioning, webinars and speaking engagements. Increased positive coverage across entire analyst community.
Industry: IT services and automated data backup for small to medium-sized businesses.
Needs: New company launch - business plan, branding, pricing and promotions, web presence, lead generation, sales training, sales and marketing analytics.
Real Marketing Results™: Grew sales to 100+ clients and achieved company profitability in less than 18 months.
Smart Spend ™ Marketing Optimization
This economic environment demands a different approach. But battening down the hatches and doing nothing is the surest way to fall behind your competition... if you aren't talking to your customers and prospects - your competition probably is.
Smart Spend ™ is a quick hitting, action-oriented assessment to optimize your marketing dollars, focusing on immediate opportunities to drive sales and strengthen your relationships with current clients.
Contact Us to learn how to quickly optimize your marketing programs and get the jump on your competition.
