B2B Marketing and Business Development Experience & Results

Experience

Marsden & Associates specializes in Marketing & Business Development Optimization. With a concentrated focus in B2B technology sectors (including Information Technology, Communications, Enterprise and Infrastructure Software and Healthcare), we have a diverse client base that also includes a range of consumer products and services businesses.

Here are just a few examples of the companies for which we’ve delivered Real Marketing Results™.

"Anne Marsden and her firm did a great job providing strategic consulting and research services for Premiere Global. She was extremely thorough in her planning, setting a solid foundation for engagement with the Industry Analyst community. Anne's work enabled us to effectively leverage this channel, quickly realizing tangible results."
Joellyn Sargent, Vice President, Marketing
Premiere Global Services

"Marsden & Associates was the perfect fit for us. Being a London-based company, we needed a business development partner in the US to quickly get us in front of prospects in that market. They immediately went about creating a program and then a detailed action plan that generated quality leads and our first beta client. Subsequently, they took complete responsibility for the full US launch that included a major industry exhibition, press launch and all promotional materials. Throughout the project, Marsden Associates demonstrated huge commitment, well beyond our expectations. The time and geography differences were never an issue - their use of web-based meeting and collaboration tools really helped us stay in synch. Marsden & Associates were an essential part of our team, and - what's even better - we had a great time working together."
Steve Naylor, Commercial Director
Media & Game Technologies

"Marsden & Associates is awesome. As we were launching the business, we really needed someone to shape our image and create a presence for us in the market. Marsden & Associates crafted our marketing materials, interacted with media, helped with fine tuning project management techniques, procedures and tools, developed and implemented our website and provided creative input to our positioning in the market place. Their contributions jump-started our business and enabled MasterWorks to be considered as a premier provider in the market from its inception."
Trent Tetterton, President
MasterWorks

"Marsden & Associates is our virtual Marketing Department. They are an essential part of our team; getting our messaging right and guiding our communications with press, analysts, prospects and the investment community. Great people to work with and consistently great results."
Bob Werner, President
Euclid Discoveries

"Whenever I need marketing expertise, Marsden & Associates is the first place I turn. Anne has an incredible ability to see what needs to be done and then make it happen. Her strategic vision goes hand in hand with an ability to deliver results. She has a fantastic ability to communicate complex and technical concepts to a wide range of audiences and is very skilled at using multiple channels to reach target markets."
Liz Wingard, CEO
Corista