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	<title>Marsden &#38; associates</title>
	<link>http://www.marsdenandassociates.com</link>
	<description>B2B Marketing and Business Developement ideas</description>
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		<title>Maybe you can…but will you</title>
		<description><![CDATA[A new post by Ann Strople

I’ve been in the world of communications for quite awhile. Long enough at least, to remember when photos were shot on film, not digital media, and television, newspapers and weekly news and trade magazines were the fastest ways to deliver messages to your customers. 
Not anymore.  
Sure, these are [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/maybe-you-can%e2%80%a6but-will-you-or-for-that-matter-should-you/</link>
			</item>
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		<title>Another new addition and another voice on Perceptions</title>
		<description><![CDATA[&#8220;Summertime, and the livin&#8217; is easy&#8221;&#8230;.well this year it&#8217;s more like&#8230;
&#8220;Summertime, and the livin&#8217; is busy!&#8221;
We are thrilled to have new clients, new fun projects, and new additions to Marsden&#8217;s Associates.  I&#8217;d like to introduce you to Ann Strople, our newest member of the team &#8211; though no newbie to marketing.  Ann brings [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/another-new-addition-and-another-voice-on-perceptions/</link>
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		<title>I didn&#8217;t order this!</title>
		<description><![CDATA[It&#8217;s me again! I&#8217;m dedicating this blog post to Sam Deiner, he commented on When email sucks&#8221; saying, I&#8221;m curious what you think about cold email&#8230;.&#8221;. Well here&#8217;s what I think.  Enjoy! ~ Erica Williams

Have you ever been to a restaurant, starving, you’ve already made up your mind what you want, way before you reach [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/i-didnt-order-this/</link>
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		<title>When E-mail Sucks</title>
		<description><![CDATA[Drum roll, please…..
I’d like to introduce you to a new voice on Perceptions. Please welcome Erica Williams. Erica has joined Marsden &#38; Associates to bring her talent, wit and marketing passion to our clients’ marketing communications needs. From time to time, she’ll share her views and suggestions here. We hope you’ll enjoy and add your [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/when-e-mail-sucks/</link>
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		<title>The Importance of an Authentic Voice</title>
		<description><![CDATA[This isn&#8217;t going to start off like a B2B Marketing topic, but stick with me. Honey bees 
I have somehow gotten the bee bug.  OK, sure, I  love honey, nature, gardening, and am always open to adventure&#8230; but mothering 6000+ bees in hopes of producing a few pounds of honey is still a strangely [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/the-importance-of-an-authentic-voice/</link>
			</item>
	<item>
		<title>Calling Atlanta&#8217;s Great Entrepreneurs: A day of expert advice for free! The Start-Up Council Announces Call For Entries!</title>
		<description><![CDATA[I don&#8217;t usually post Press Releases on my blog, but this one is worth it &#8211; A day of expert advice for free!
ATLANTA –  – The Start-Up Council, a group of industry experts  committed to supporting the next generation of emerging companies, last week announced a call for entries for the Q1 2010 Start-Up Council [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/calling-atlantas-great-entrepreneurs-a-day-of-expert-advice-for-free-the-start-up-council-announces-call-for-entries/</link>
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		<title>C&#8217;Mon Man!  5 notorious fumbles in B2B Marketing</title>
		<description><![CDATA[ESPN&#8217;s Monday Night NFL Countdown show has a weekly segment that I just love, called C&#8217;Mon Man!  The show&#8217;s commentators take turns pointing out some of the prior week&#8217;s biggest mistakes and miscues in football.  It&#8217;s a fun, fast paced look at things gone wrong  by professionals that should know better.  So it got [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/cmon-man-5-notorious-fumbles-in-b2b-marketing/</link>
			</item>
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		<title>Is Your Website SCO-ready? (That&#8217;s not a typo)</title>
		<description><![CDATA[Savvy B2B marketers are keenly aware that without quality Search Engine Optimization (SEO), their websites are about as effective for generating leads as an unlit billboard is on a dark stormy night.  If you aren&#8217;t generating high page rankings on the right keywords (words that real prospects use, not words guessed at by your [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/is-your-website-sco-ready-thats-not-a-typo/</link>
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		<title>Perceptions.  How good are yours?</title>
		<description><![CDATA[Washington,   D.C.
A Metro Station on a cold January morning.
The man with a violin played six Bach pieces for about 45 minutes.. During that time approx two thousand people went through the station, most of them on their way to work.
After three minutes a middle aged man noticed there was a musician playing. He slowed his [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/perceptions-how-good-are-yours/</link>
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		<title>Psst&#8230;Your Marketing Communications has Bad Breath&#8230;</title>
		<description><![CDATA[Well, I don&#8217;t really know that for sure, but then again &#8211; do you?
When was the last time you worried if you had bad breath? Going into a meeting? Hot date? Job interview?
What did you do about the nagging uncertainty? &#8230;Mouthwash? Gum? Ask a friend?
See, that&#8217;s the problem.  Bad breath is a silent stalker [...]]]></description>
		<link>http://www.marsdenandassociates.com/perceptions/psst-your-marketing-communications-has-bad-breath/</link>
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