Resources
This section provides our clients and visitors a place to learn about news and events at Marsden & Associates. It is also a place to access valuable research and insights into the trends and best practices in Marketing and Business Development.
We invite you to make use of this information and to check back often to see what’s new.
 9 Management Practices for Exceptional Webinars
Marketing Prof’s and Joel Granoff, CEO of BE GREETED, teamed up to survey 500 B2B companies and analyze the most successful lead generating webinar practices. Based on primary Research, 2008. |
Research Brief – Track and Engage Works for Email
Do you know if your email campaigns are working??? According to EROI’s newest report, “… nearly 20% of email marketers have no clue how their email marketing campaigns perform.” Even though “… email metrics is the most trackable medium that exists…” Center for Media Research, Media Post, March, 2009 |
| Generations Online in 2009
Where are your clients now and how does that affect how and where you reach them?? According to surveys through 2008, larger percentages of older generations are online now than in the past, and they are doing more activities online… Pew Internet and American Life Project, Sydney Jones and Susannah Fox, January 28, 2009 |
Adults and social network websites
More adults than ever are using social networks– but does that mean you can market to them there? One third (35%) of American adult internet users have a profile on an online social network site, four times as many as three years ago… Pew Internet and American Life Project, Amanda Lenhart, January 14, 2009. |
| Small Business Not Keeping Up With Online Presence
How well are you using on-line media to promote your business? According to research from Webvisible and Nielsen, reported by Marketing Charts, only 44% of small businesses have a website and half spend less than 10% of their marketing budget online. 51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor”. |
Revelations, Renovation And Improved ROI reprint from Media Post’s Email Insider Monday, February 16, 2009
Tips to improve your email marketing programs |