Services

Marketing Optimization starts with ensuring that each element of your marketing and business development plan compliments and leverages the others. Marsden & Associates has the skills and experience to help you identify the Right elements, improve each element's effectiveness and gain maximum leverage from their combined impact. The outcome? Real Marketing Results™.

Real Marketing Results™ is our proprietary framework for understanding your business drivers, evaluating your current market effectiveness and developing new approaches to improve performance. Bringing fresh insight and a proven track record, Marsden & Associates will jump start your immediate revenue generation while building your long term market position.



Strategy

Are all the aspects of your Business Model on target?

  • Pricing Plans
  • Distribution Channel Development
  • Business Plan and PPM crafting

Is your Corporate & Brand Identity on target - impactful and memorable?

  • Naming  and Logo
  • Web Site
  • Business identity materials
  • Presentation templates
  • Signage

Need better insight into your Competitive Positioning?

  • Market Share
  • SWOT Analysis
  • Trending

Want Real Marketing Results™ in any of these areas? Then contact us and let's talk.

Messaging

Do you know how to talk to each of your Target Audiences?

  • Prospects, Clients, Employees, Investors, Industry Analysts, Press & Media, Regulators

Is your Message Creation clear and relevant to each Audience?

  • Key Message Points according to Objective and Audience
  • Speaking their language - not necessarily yours
  • Cutting through the noise and competition

Are you leveraging all the opportunities for Message Delivery?

  • Multi-channel and multi-directional
  • Traditional and new media outlets (Print, On-line, Pod-casts, Webinars, Social Media…)
  • Presentations (Speeches, panels, interviews)
  • Sales Collateral & Support Tools
  • Advertising and Press Relations
  • Word of Mouth and Influencers

Want Real Marketing Results™ in any of these areas? Then contact us and let's talk.

Programs

Do your Sales and Business Development programs leverage each other?

  • Alliances and Alternate Channels
  • Sales Training and Support Tools
  • Sales Compensation Plans

How effective are your Lead Generation programs? Do they work together?

  • Ad Campaigns – traditional and new media
  • E-mail Campaigns
  • Tradeshows and Events
  • Webinars & Podcasts

Are you a Thought Leader - does your market know it?

  • Press articles and Quotes
  • White Papers
  • Speaking engagements
  • Industry Analyst Relations

Do you know if your Web Presence is firing on all cylinders?

  • Web Site(s) – creative, navigation and copy
  • Search Engine Optimization and Search Engine Marketing
  • Social Media and Virtual Worlds

Want Real Marketing Results™ in any of these areas? Then contact us and let's talk.

Analytics and Tracking

It's not about measuring things - it's about measuring the right things.

With Customer Profiles and Target Prospect Profiles, you can identify which customers and buyers are:

  • Most valuable to your business.
  • Highest opportunity for cross and up-selling.
  • Costing you more than they are worth.

Lead Generation Reports pinpoint which programs are working - and which are not.

Do you know how to effectively use Data Mining of your internal systems to better understand your business?

  • Billing Systems
  • CRM
  • ERP and Inventory Analysis
  • Sales Performance Reports

Is your management team effectively using Executive Dashboards and Performance Tracking to improve their decision making?

Want Real Marketing Results™ in any of these areas? Then contact us and let's talk.


Whether it is a ground-up marketing plan and budget, a new brand identity, a multi-channel interactive communications program, a revamped and optimized web presence, or an integrated lead generation program, Marsden & Associates has the skills and experience to identify the Right elements and deliver Real Marketing Results™.